Tuesday, November 29, 2005

Starbucks? Really?

"You are not an accident. Your parents may not have planned you, but God did. He wanted you alive and created you for a purpose. Focusing on yourself will never reveal your real purpose. You were made by God and for God, and until you understand that, life will never make sense. Only in God do we discover our origin, our identity, our meaning, our purpose, our significance and our destiny." - The Rev. Rick Warren for Starbucks

The most disturbing part of the entire scenerio is the acknowledgement, "The Rev. Rick Warren for Starbucks." According to the story, Warren wrote in to Starbucks and submitted a quote from his 23-million-copies-s0ld book. He wanted facetime an evolutionist got on a cup. "Warren says the idea of a grande pitch for God as creator came to him after seeing a Starbucks quote on evolution from paleontologist Louise Leakey."

My question is this, who is being marketed here, Warren (free advertisement from Starbucks!!!), Starbucks (all of those conservative evangelicals will now drink our coffee since they can read Rick Warren as they drink! maybe this will balance out our fear that Starbucks supports evolutionists and homosexuals?), or God. Marketing tool or evangelism tool?

Part of me wants to scream at evangelicals for joining on any sort of bandwagon for self-promotion. However, I am stuck with the picture in my mind of someone reading a coffee cup and actually finding answers to life on it. However, we aren't quoting Jesus here; instead, we are quoting Rick Warren. Is he a better seller?


Blogger mibi52 said...

Rick Warren is just easier to swallow than the hard truths Jesus calls us to see...(sorry, couldn't resist the tacky pun). I'm with you on this. Disturbing.

7:39 PM  

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